An Economic Perspective

As we celebrate all that was accomplished last summer by associates, customers and vendors in our victory over greedy shareholders and their unscrupulous, tone deaf board members, we wanted to take a minute and look at a very significant byproduct of our efforts.

As has been reported recently, our shoppers pay on average 15.9% less by shopping with us versus our competitors. Part of our jobs day in and day out is to know what our competitors are up to and to be aware of their pricing. Our two most prevalent competitors, Stop & Shop and Hannafords, engage in zone pricing which we see in our travels and as we survey their circulars (Hannaford has front page chicken breast at $1.99 in North Conway, $1.77 in Lowell). If you travel to the Cape, live in central or western MA or up in the North Conway region, you pay much more for your groceries by shopping with them than the 16% difference here in MB Country.

Now let’s think back to last summer…

As we all remember, Hannaford’s parent company, Delhaize, was in very serious talks to buy Market Basket. From all that we have heard, it was almost a done deal before we essentially trashed their coveted asset. Had they succeeded the two major supermarkets in this region would be controlled by two foreign entities who maximize their profits whenever and wherever they can. Without Market Basket there to force them to lower their prices in order to try and stay competitive we can guarantee you that their pricing structure in this region would have changed dramatically. It is a safe bet to say that we wouldn’t be paying 16% more but rather closer to 25% more like we do when we travel outside MB country.

To keep it simple, let’s say we pay $10,000 annually in grocery bills. If ASD and his band of thieves get their way and Delhaize buys the company, we each pay $1600 more per year if they don’t touch prices. If they move to raise prices like we think they would have, we pay $2500 more.

We have 2 million customers…

Toss some numbers around in your own household and think of what you prevented when you helped Save Market Basket. Then think of your neighbors, your town, your state and your region. The economic impact of what would have happened is chilling.

Together we stopped it. It’s pretty damn amazing.

We Are Market Basket

Set Your DVRs

Set your DVRs Tonight at 7 on WGBH TV channel 2, Tom Trainor and Joe Schmidt will be guests on Greater Boston with Jim Braude. After covering the story extensively during the events of last summer, Jim is circling back to see where things stand a year later. There’s no doubt that Tom and Joe […]

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One Year Later

One Year Later As we approach the one year mark of so many of last summer’s events we will be putting some posts up in a sort of retrospective fashion. There was so much emotion as we worked together to save the company that it will be good to take a look back at some […]

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Food Fight!

We received this email from Jay Childs earlier today: “Good morning we are contacting you to announce the First Official Trailer for the coming documentary film, “Food Fight – Inside the Battle for Market”. The trailer can be viewed at If you’d be willing to post this to the SMB Page and site […]

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Food Fight

Jay Childs, the film maker working on a documentary about the Market Basket story, was on New Hampshire Public Radio this morning to discuss the project. He answered many questions including why he is looking for funding via Kick Starter. You can read the transcript of the interview here: His fundraising ends this Saturday […]

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Well that was a heck of a year, wouldn’t you say? When we look back at 2014 it seems safe to say that most of us will see it as one of the most gratifying years of our lives. A battle which started in July of 2013 became a full blown war to save the […]

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Bostonians of the Year!

The Boston Globe Magazine has named the associates of Market Basket their Bostonians of the year. We could not think of a more worthy bunch for this honor and we thank the Globe for recognizing that these men and women are the epitome of integrity and desire. They were brave enough to stand together and […]

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Today’s Boston Globe

Today’s Boston Globe There is an article in today’s Boston Globe regarding the documentary about our story that Jay Childs is working on. See the article here: Read about the documentary and contribute here:

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Signed, Sealed and Delivered

We have gotten word that the sale of DeMoulas Supermarkets has been finalized! Arthur T. Demoulas and his sisters now have sole ownership of this great company and we take tremendous pride in saying in our loudest, proudest voice WE ARE MARKET BASKET!    

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Poetry Contest

Poetry Contest We received an email from John Lauretani which referenced a poetry contest being run by a website dedicated to the 17th century poet Anne Bradstreet, who lived in North Andover. The contest states that “Anyone is welcome to submit a poem or short essay, one page maximum for both, for entry on why […]

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