Third Party Info Sites

“As you all know our BOD launched their informational website in early November through and administered by third party PR firm KEKST and it has been about as transparent as a brick wall. McDonalds Corporation (home of the Big Mac) also launched a third party administered web site to inform their thousands of employees about life issues, company benefits, living healthy etc…The McDonald’s site called McResources was pulled down this weekend by McDonalds because the third party firm administering the site was so out of touch with their audience and their client that they told employees that eating fast food was unhealthy, a budget planning tool for employees was missing the categories of food and gas and a guide for how much to tip your pool man, house cleaner and au pair.  Bear in mind this site was set up for McDonald’s employees, the vast amount of whom make minimum wage and won’t be tipping and au pair anytime soon.  Why are we posting about McDonalds?  Because it bears a startling resemblance to our Board’s misinformation site and just how out of touch they are with their target audience.  It is also a fitting tie in to ATD’s letter to Keith Cowan about his concerns for making sure his associates are given truthful and factual information.  Below is the body of the article taken from CNN’s website.”

(CNN) – It seems that McDonald’s has finally realized how tone-deaf its internal employee resource website was. It has shut it down.

The final straw? A tip on the site to employees to avoid McDonald’s fare.

A graphic on the site shows a meal with a cheeseburger, fries and drink under the caption “Unhealthy choice.” Next to it is a picture of a sub, a salad and water under the caption “Healthier choice.”

The latest embarrassment is among a string that’s cropped up since the McResource Line website went live.

A McResource budget-planning guide for its employees was ridiculed in July for being out of touch.

“For starters, it didn’t account for food and gasoline,” CNNMoney reported. “The second line on the sample budget leaves room for income from a second job, which many called an admission by the fast food giant that its workers can’t live on its wages alone.”

And then earlier this month, NBC News reported that the site offered a guide on how much one should tip a pool cleaner, housekeeper, and even an au pair.

The only problem: The University of California Berkeley Labor Center and University of Illinois released a study in October that said 52% of families of fast food workers receive assistance from a public program like Medicaid, food stamps, the Earned Income Tax Credit or Temporary Assistance for Needy Families.

The fast food giant found itself again having to deflect unwanted attention from its internal site this week after CNBC reported that McResource ostensibly advises McDonald’s employees to not eat at McDonald’s.

“Fast foods are quick, reasonably priced, and readily available alternatives to home cooking. While convenient and economical for a busy lifestyle, fast foods are typically high in calories, fat, saturated fat, sugar, and salt and may put people at risk for becoming overweight.”

Visitors to McResource Line on Wednesday were greeted with this statement: “We are temporarily performing some maintenance in order to provide you with the best experience possible. Please excuse us while these upgrades are being made.”

McDonald’s confirmed the site had been taken down in a statement posted on its website. “A combination of factors has led us to re-evaluate and we’ve directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald’s team members.”



  1. Cindy whelan says:

    Is it just me that feels this board has been given more than enough opportunities to correct the blatant and obvious wrongs they have committed? They have been given so many chances to take the high road, but it appears their arrogance is blinding. Their predetermination is transparent, and that is the only transparency from this board that I have observed…

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