The Lowell Sun published a front page article from Grant Welker about the Board approving the bonuses on Thanksgiving Day. Grant Welker has been a very good reporter on this story all along (see his other articles on the Links tab) but we feel he has missed the mark on this one or his editors clipped the article to fit.
Throughout the story he seems to refer to the DSM Board website as if it were a factual site which it is not as we all know. The website is full of half truths, misleading statements and outright lies spun as only a top tier PR firm can do. Their website just throws out statements without facts to back them up and has publicly attacked Company management including our CEO, Arthur T. Demoulas. The article mentions opposing websites from the Board and associate driven www.wearemarketbasket.com. A simple look at the two websites and you can see the difference, the Board’s site was set up by the high priced PR firm KEKST from New York City and the associates’ site was set up and funded completely by associates without any Company involvement. You tell us which site is more professional.
The article states the Board’s site
“www.dsmboardinfo.com, includes a question-and-answer section and updates about recent board decisions updated Monday.”
Actually the Board’s site has a FAQ’s section which is not interactive. The questions and answers are controlled by the site. You cannot ask a question or leave a comment. The associates’ site includes the ability for anyone to leave a comment or to contact the site to ask questions.
‘The board’s website makes public for the first time many details of votes and the rationale behind recent decisions. ‘
‘The company is expected to be less profitable this year than in 2012, the website also said. It did not give estimates of profits or profit margins, but said it is requiring senior management to increase profits and “justify and demonstrate some return on the hundreds of millions of dollars spent in recent years.”
The Board’s site was set up as an informational site but these latest updates, especially in the FAQ’s section became an editorial rant against Company Management, what Board in America does that? Why would the Board want to trash talk its management on a public forum, especially when ATD, the CEO, is a shareholder not just a hired CEO? The Board’s site states several times about declining profits with no data to back up the claims. We believe they are setting up a trumped up reason to fire ATD. We are still more profitable than competitors and the Board requiring management to increase profits would mean raising prices. Our site is editorial no doubt, but we put all the facts and news up whether we like it or not to keep the people of MB informed.
‘The “We Are Market Basket” website called the board’s statements “misleading and outright lies.”
“Stuff on there is not factual,” said Scott Patenaude, a Lowell resident who works as a meat manager in the Burlington Market Basket.’
We think editing from the Sun made this look as if Scott was talking about the We Are Market Basket website when in fact Scott has been a loud voice in support of ATD. Scott was referring to the Board’s website.
It’s important to remember that to most people the figure of $70 million is a lot of money, and it is but when divided by 22,000 associates evenly it comes to $3,181 each. When you divide the $300 million the Board gave the shareholders a few weeks ago it comes out to $33.3 million each if divided evenly, now thats a lot of money!