“Tonight I’ll be on that hill ’cause I can’t stop,
I’ll be on that hill with everything I got.
Lives on the line where dreams are found and lost,
I’ll be there on time and I’ll pay the cost.”
Bruce Springsteen- Darkness on the Edge of Town
Today we meet in Chelsea and our battle continues on a new front. We are outsiders, every one of us. Our company is now run by strangers with our top two people hailing from Minnesota and Oregon. Our homegrown leaders ATD, BM and Rocky have been summarily booted from the building…the building they built. The people they love.
Some will advise that we weather this storm and keep the course of business. That all will be ok. Perhaps they are right. Maybe we should turn a blind eye and a cold shoulder to Arthur, Bill and Rocky. Maybe we should tell Dave McClean and Sue Dufresne that they resigned in vein.
This is what Arthur S and his team of mercenaries would love for us to do. In fact, that is what they are banking on us doing because history is full of people who don’t stand up for their convictions.
Can you imagine how disappointed Arthur, Bill and Rocky would be in us if we decided to whimper rather than roar? For a year we have donned pins and bumper stickers with pride. We have written and spoken to them, assuring them we have their backs. We have one final chance to do something unprecedented and that is to put to work all of our preparation from the last year and stand up and fight for our beloved leaders and save our company. If we let today’s rally come and go and simply go back to our stores and let it be business as usual, then we have all been full of simple hot air and rhetoric these past 11 months.
Arthur T. Demoulas has been fired.
Arthur S. Demoulas is your new boss.
If that doesn’t scare the daylights out of you and shake you into action, I have no idea what will.
WE ARE MARKET BASKET.
See you in Chelsea. Let’s make Arthur T, BM and Rocky proud.